Channel Ident Concept
ANIMATION, CINEMA 4D, GRAPHIC DESIGN
4seven is a free-to-air channel that displays all the best shows from the week that have aired on the Channel 4 network.
There are a lot of great programs that encompass the network. The idea behind the ident was to visualise these programs making up the channel in an abstract way. The graphics would also serve as a backdrop to program information so the design needed to remain impactful but not detract from the information on the screen.