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B2B website design with a logo refresh


The client had a website on the Wordpress platform and needed to modernise it along with refreshing their logo design. In order to make the process nice and seamless, the task was to make sure that the brand refresh and logo launch happened simultaneously. It was imperative for the site to be easy to navigate, giving the user clear access to all areas of expertise FJB Systems offers. 

  • Ensure the new website remains user-friendly for the client to continue to maintain in the future.

  • Clearly display all Areas of expertise the company offers across multiple devices.

  • Modernise company brand, make it cleaner and update the colour for a fresher design.

  • Launch website to provide prospective businesses with a place to learn about FJB Systems and services.

  • Find a suitable theme to use as a starting point for the design.

  • Update logo design and refresh palette.

  • Ensure copy added to the website is clearly presented and concise.

  • Brand refresh applied to Case Study documentation to follow brand design overhaul.

  • A newly refreshed, updated logo and colour applied across the website.

  • A clear, functional and effective website redesign.

  • Coherent and consistent branding across the site.


When prototyping the navigation, making sure all of the parts of the menu appeared clearly was a challenge because of the number of items. It became a balancing act of making sure the site did not have a lot of plugins installed to minimise bloat but also have all the necessary tools installed in order to run smoothly.

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