Whilst at Ogilvy UK, we created a multi-platform campaign (TV, digital, print, social, cinema) with a centrepiece short film. The film uses ‘Free School Meals’ as a springboard to showcase the entrepreneurial spirit and skills of a generation ‘who’ve never been handed anything to them on a plate’.

 

The are the ‘hard working class’. But this is not about pity. This is an authentic representation featuring real cast members from low-income backgrounds and celebrates the transferable business skills they develop growing up in their environments. 

​

I worked to bring the print adverts to life. Below is an insight into the whole campaign showcasing how it is shown across the platforms.